Just when he thought it couldn’t get any worse, Chad Johnson lost his endorsement deal with ZICO Coconut Water. ZICO Coconut Water released a statement revealing their reason for firing Johnson. “In light of recent events involving Mr.Johnson, we have deciced to terminate our relationship with him. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”
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