Rap star/ American Idol judge Nicki Minaj joins her rap peers Diddy, Birdman,and Ludacris in becoming the latest celebrity to partner with a beverage brand.
Myx Fusions, the fruit-infused, single serve moscato wine beverage, announces a partnership with Nicki Minaj today. The pop superstar is not only a part owner of the brand but will also be the face of the new distinctively bottled, ready to drink moscato as it expands in the U.S. market and abroad. Myx Fusions will launch a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.
“I am so excited to team with the Myx brand,” says Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“The collaboration between Nicki Minaj and Myx Fusions is a game changer, ” said Mona Scott-Young, part owner and Chief Marketing Officer for the brand. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.” (Wall Street Journal)
Minaj also has her own fragrance and apparel line making her not only one of the hottest female rappers in the game today, but a very smart business woman as well.